Executive Summary

Target Market
520K
SMEs in Cambodia
Year 1 Goal
500
Customers (0.1% penetration)
Pricing
$10
Monthly subscription
Growth Target
50%
Year-over-year

To provide affordable, customized software for small and medium-sized businesses (SMEs) in Cambodia to bridge the technology gap caused by high costs and lack of knowledge.

To become the leading provider of innovative, integrity-focused tech solutions in Cambodia's SME sector, fostering widespread digital empowerment and contributing to national economic growth.

  • Year 1 (2029): Acquire 500 customers. This is a low, conservative forecast representing just 0.1% market penetration of Cambodia's ~520,000 SMEs (MISTI, 2019). This ensures an achievable goal amid challenges like SME distrust of technology, as noted by the World Bank (70-80% of SMEs rely on manual processes). Revenue will stem from a $10/month subscription model and one-time $500 development fees.
  • Years 2-3 (2030-2031): Achieve 50% year-over-year (YoY) customer growth. This is based on rising digital adoption trends in Southeast Asia (World Bank, 2023 shows a 15-20% annual increase in SME tech uptake post-pandemic).

We utilize AI coding capabilities for rapid, low-cost development. This enables us to deliver customized software in less than 2 weeks at costs 50-70% below competitors like Morakot Technology, making advanced technology accessible to all SMEs.

The company is founded by Sang Say, who will serve as the primary architect and code reviewer (taking no initial salary to keep overhead low). The initial team will include one hired UX/UI designer to ensure user-friendly products for non-tech-savvy SMEs.

Company Description

Sang Enterprise is a nascent software development firm poised to launch in 2028, targeting the underserved SME sector in Cambodia with a focus on affordability and customization.

Company Overview

Founded

Planned for 2028, currently in the planning phase.

Legal Structure

Sole proprietorship. This is the simplest and lowest-cost option under Cambodian law (registration via the Ministry of Commerce costs ~$100-200). While it involves personal liability, it is suitable for an early-stage startup.

Location

Headquartered in Russei Keo, Phnom Penh, with a monthly office rent of $300. This supports a hybrid model (physical meetings, remote development).

Size & Scalability

Launching with just two team members (founder and UX/UI designer), emphasizing a lean approach.

Inspiration

Inspired by the stark disparity between tech-equipped large corporations and SMEs. World Bank data (2022) shows SMEs contribute 58% to Cambodia's GDP but only 25% use software, creating a massive opportunity for growth and productivity improvement.

Market Analysis

Our primary focus is on small-sized businesses in the following sectors:

  • Manufacturing (e.g., garment/textile firms)
  • Finance (e.g., money transfer agents, exchangers)
  • Agriculture startups

The ideal client persona is a family-owned operation (60% of SMEs per MISTI 2019) still using manual processes like paper ledgers, led by owners with limited tech literacy.

Cambodia has approximately 520,000 SMEs (MISTI, 2019), which drive 58% of the national GDP. However, technology adoption is low:

  • Less than 30% of SMEs are digitized (World Bank, 2022).
  • The manufacturing sector has only a 20% adoption rate.

This creates a huge opportunity for an affordable SaaS solution at $10/month, a segment with very low competition.

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Our main competitor is Morakot Technology, which provides cloud-based core banking platforms. However, their services are priced for larger financial institutions (starting at ~$500/month per industry benchmarks) and are not suitable for the general SME market we are targeting.

Opportunities

Leveraging AI integration for efficiency and capitalizing on rising digital needs (SME tech investment is up 20% annually post-COVID per ADB 2024 reports).

Risks & Challenges

  • Tech Adoption Resistance: 40% of SMEs cite trust issues (World Bank). We will mitigate this with free trials and educational campaigns.
  • Economic Downturns: Cambodia's GDP has shown 5-10% volatility (IMF, 2024). Our low-overhead model provides resilience against economic shocks.

Organization & Management

Our structure prioritizes agility and expertise to support rapid delivery.

Organizational Structure

Hierarchy: A flat structure with Sang Say as owner/manager, overseeing AI architecture and code review, and one UX/UI designer responsible for interfaces.

Core Skills

Skills: The founder's AI coding proficiency allows for automated development, while the designer's role ensures accessible interfaces for SME users.

Operations

Operations: We employ Agile/Scrum frameworks for project management, ensuring quality and speed with a delivery target of less than 2 weeks per project.

Future Plans

Future Plans: No additional hires in Year 1. We will scale the team post-Year 1 based on revenue growth.

Products or Services

We offer AI-integrated solutions tailored to SME needs, with transparent pricing and processes.

  • Custom application development (e.g., inventory tools for manufacturing).
  • Web and mobile apps (e.g., transaction trackers for finance).
  • Software maintenance (updates, bug fixes).

Technologies: We specialize in Python for its versatile AI libraries and use cloud-based platforms like AWS or Google Cloud for scalability and low-cost hosting.

Pricing Model: A simple, two-part model designed for accessibility:

  • $10/month subscription for base access.
  • $500 one-time fee for customizations.

This model undercuts market averages by over 80%, making it highly affordable for SMEs.

  1. Consultation: 1-2 days to understand client needs.
  2. AI-Powered Prototyping: 3-5 days to build the core application.
  3. Design & Refinement: 3-5 days for UX/UI input.
  4. Deployment & Testing: Ready in less than 2 weeks total.
  5. Ongoing Support: Monthly updates and maintenance included in the subscription.

Marketing & Sales Strategy

Our strategy focuses on building trust through targeted, cost-effective channels.

Approach

We will use grassroots methods including partnerships with universities, Facebook promotion (reaching 70% of Cambodians per Statista 2024), free software trials, and networking via business groups like BNI.

Sales Funnel

The funnel is designed to convert manual-process owners through lead generation (networking/digital ads), virtual demos, and trial-based subscriptions.

Measurement

Success will be measured by ROI, with a target cost per acquisition (CPA) of less than $20 and a goal of 500 conversions in Year 1.

Funding Request

We are initially bootstrapped and seek minimal external funding to maintain control and our lean ethos.

Amount: <$10,000 Seed Funding

Office & Legal
40%
~$4,000 - Covers $300/month rent and ~$200 registration fees
Hiring
30%
~$3,000 - Initial salary for a UX/UI designer at $800/month
Tools & Marketing
30%
~$3,000 - Software licenses and digital advertising

Financial Projections

Our projections are conservative, assuming a gradual ramp-up and minimal expenses. The key assumption is a 0.1% market penetration in Year 1 (500 of 520,000 SMEs) to account for adoption barriers.

50%

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Year Customers Subscription Revenue Custom Revenue Total Revenue Expenses Net Profit

Assumptions: 30% of new customers require customization.